As people spend more time in front of their electronic devices, digital marketing has become the most important tool to reach customers effectively. To reach success in promoting your business online, and engage more customers, apply the best strategies for marketing your business.
Nowadays, having a website is not enough if you want to get more leads. You need to be visible on as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones.
There are many digital marketing strategies that An Bui can share to you starting from content and SEO to paid and earned media, email, and influencer campaigns.
If you employ them, you could be on your way to developing a solid internet marketing strategy that will help you attract and retain new customers.
What Are The 10 Digital Marketing Strategies?
1. Search Engine Optimization
Search Engine Optimization is also known as SEO. It is one of the best strategies that help your business rank highest in search engines like Google, Bing, Yahoo, etc.
Think about how a user will search, what words and terms they will use. Search engines know that by consistently delivering you high-quality, relevant results for search queries. They will begin gaining your trust and hopefully become the only search engine you ever need.
We highly recommend Search Engine Optimization to go above and beyond your competitors, and rank higher to have great visibility.
Want to learn more about Search Engine Optimization? Enroll now at Online Career Accelerator.
2. Email Marketing
Email marketing remains very popular but it keeps on evolving. Email service providers are adding more features to enable marketers to take advantage of all this data to make their email marketing more customer-oriented, personalized, and often real-time interactions on other channels of customers.
Personalizing your approach to individuals has been more effective nowadays. Email Marketing gives you a way to connect to your target audience and turn them into paying customers. Pay attention to your customer’s style of buying and use it to develop your marketing strategy.
3. Pay Per Click – PPC
Wondering about pay-per-click (PPC) advertising if it could help starting an online business?
Great news! PPC advertising is advantageous to every business since it allows advertisers to set their own budgets and target specific audiences.
But before you get started with pay-per-click, you will need to understand a few things about how it works. You will probably also want to familiarize yourself with the most commonly used terms in the world of PPC.
Pay Per Click is a paid advertising business model where you as an advertiser pay each time a user clicks on your ad. It is also an effective way to reach out to your prospects who have been searching for your products or services.
The goal is to drive clicks on your landing page or website to turn users into paying customers and these are the leading platforms for PPC such as Google Ads, Microsoft Advertising, and Facebook Ads.
4. Web Design
A good website marketing strategy will drive your business. Most of us do not have the background or training to create and maintain a professional website, so we must invest time and money. The website typically is the one tool that is underused by the majority of companies.
As they say, the first impression lasts. It is very important to create a good web design to build an online business as you introduce your brand to your audience and leave them with a great impact.
Make your website interesting, interactive, and appealing to your audience. If you don’t have the skill, make sure to hire a professional as it is worth hiring someone that will create a website to influence your users.
Your business online will be judged as to how your website is designed so it is best to put all your best effort to attract users and capture leads. The more users who spend time on your website, the higher chance of converting them into customers.
Always remember, your website is the reflection of your brand. Make your website user-friendly to increase credibility and user experience.
5. Social Media Marketing
Is social media part of your marketing strategy?
Definitely! Social media is a powerful marketing strategy that helps your business grow. It is made easier now to engage with your prospects and leads through social media marketing. If you are not using social media accounts then there is a huge possibility for your business to fall out.
Things change constantly and make it difficult to craft a cohesive social media marketing strategy for your business. Most of the users spend their time on social media platforms. This will help you introduce your brand to new customers and grab the attention of your current ones by just posting content that will drive audience engagement.
6. Marketing Coach
As you start a business online, hiring a professional who can guide you through making successful business decisions is worth hiring. Especially for small business owners who are just starting up and need consultation on how to start with digital marketing.
It’s very important to find a marketing consultant to guide you through the process of developing a marketing strategy and identify it for implementation. A marketing coach can create an effective approach to help turn your brilliant ideas into reality. An Bui is one of the digital marketing experts you should follow in 2021. They can help you build a marketing plan, execute the plan and help you maintain it, resulting in an upswing in sales and a surge in more business.
7. Personal Branding
Due to global lockdowns, many people have found themselves with a lot more time to build their brands, and maximize their profile through online platforms. That could provide an opportunity to get your thoughts out there, and build your profile with a captive audience.
Brand yourself, establish your public persona and communicate with your target audience. Though it may take time to build a connection with your network, it gives you opportunities to leverage your brand by showing your values and purpose.
Creating a personal brand on social media is not easy. It requires a lot of hard work for you to be successful. It is not about how you look or where you are, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Focus on the long-term and remember to take note of what’s working and what’s not and adjust as necessary.
8. Affiliate Marketing
Would it not be great if someone else better at marketing took up that risk and funded the marketing?
Pay a small commission fee for each sale. This is called affiliate marketing. It is more of a monetization strategy. Not all business owners use affiliate programs but as for the rest who do, without doing extra efforts, they can see daily marketing improvements.
Affiliate marketing is beneficial to both the merchant and the affiliate. The relationship spreads the responsibilities of marketing and leveraging the abilities of a variety of individuals for a more effective marketing strategy.
For the affiliate, it is an inexpensive method of making money with little overheads. It enables digital marketers to earn money as independent contractors for a variety of merchants. The affiliate gets a share of the profit and the merchant benefits from predictable marketing costs as a percentage of sales.
The question is, how to make money with affiliate marketing even if you’re broke? This is precisely what we can do.
9. Video Marketing
Why is video marketing so popular? If the content is king, video content is the emperor.
It sounds great, right?
Did you know that Video Marketing is another way to promote your business online? Just by creating great video content to attract your niche market and posting it on Youtube or TikTok, etc. It has now been known that videos have increased traffic to websites. It also became accessible for those on smaller budgets.
Video contents are far more engaging now compared to the traditional way of posting images and texts.
Benefits of Video Marketing for Your Company
- Higher Conversion Rates
- Better Search Engine Rankings
- Improved Customer Connection
- Impressive Brand Awareness
- Easier Journey Down the Funnel
- Improved Engagement
- Better ROI
A blog drives traffic to your site and deepens your knowledge of your customer base. It is profitable and measures results in terms of positive ROI.
Starting a blog is an inexpensive way for small businesses to enhance inbound marketing efforts and attract more prospective customers. This may also help build trust and relationships with your target audience.
Blogs can contain not only articles but also news that highlights what a company is up to. Quality content on your website displays how well-versed you are with your products and services. This is vital to the growth, gain, and success of your business.
Learn more about Marketing with Online Career Accelerator
An Bui, founder of Online Career Accelerator is the best digital marketing expert you should follow. He is a self-taught entrepreneur who began his career in an entry-level position when he was young. An Bui has established himself in the field of digital marketing as a Digital Marketing Specialist and Mentor. He received several awards for his marketing strategy, which helped businesses reach the eight-figure mark and demonstrated that he knows what he’s doing when it comes to making millions online.
Check out his Online Career Accelerator, the most effective career training program for improving your digital marketing skills and landing a job.
You can sign up today! They will respond to your emails as soon as possible, and they look forward to hearing from you, their aspiring digital marketers.
Hurry! Enroll and get an 80% OFF Deal today or Join our Digital Marketing FREE Course here! Follow An Bui Linkedin | Facebook | Instagram | Twitter . You can Also SUBSCRIBE to An Bui Youtube Channel for more videos!