Instagram is one of the most popular social media platforms used today, with 400 million active monthly users. It appeals to businesses due to its visual nature and allows companies to show a more personal side to their brand.
It’s no surprise that Instagram has become so widely used by business owners – who wouldn’t want 400 million potential customers looking at their products? However, there are hundreds of millions of users to compete with. If you want to use Instagram for your business, be sure to put the time and energy into creating great content.
Instagram is more than just uploading pretty pictures – it’s about connecting with customers on a personal level. Your followers aren’t bots; they’re real people looking for genuine products.
Don’t just upload pictures of your product and expect customers to come flooding in – try these tips from SimplyGram Reviews instead:
Create a theme
People generally post what they are doing, so decide on an overarching theme for your posts. For example, if you sell foodstuffs, you could take a picture of a different meal from your restaurant each week. As a result, people will begin to associate your brand with food and become more interested in selling you their business.
Don’t overload people with images.
A photo a day is enough to keep Facebook happy, but Instagram’s users are not as tolerant. If someone follows your page for the first time, there is a good chance that they will never return if they see that you post several photos a day. Decide on your key image for the week, and post it multiple times throughout the seven days.
Use Instagram Stories
Instagram stories are an excellent way to share snippets of life at your business with followers or even give sneak previews of new products. You can use your story to announce a new product, share behind-the-scenes images of a shoot with a blogger, or delve into how you make your products.
Inform customers of sales and deals
People love getting special offers from businesses they love – it’s a surefire way to increase customer loyalty. An excellent place to share this information is within your Instagram Stories. People will check their stories more regularly during the day, and they’re a great way to casually mention that you have a new discount running.
Include your location
Instagram automatically places geotags on photos – this is an excellent way to let people know where you are located. It helps potential customers discover your business, and it gives people the opportunity to stop by for a look.
Advertise special events
If you’re having a sale, running a competition, or hosting an event at your business, Instagram is one of the best places to share the news with your followers. A carefully captured image highlighting one of these events will help increase exposure – people love getting out and about.
Don’t forget to use hashtags!
Hashtags on Instagram are an excellent way of attracting relevant people to your page who might not otherwise discover it. SimplyGram Reviews recommends using around ten hashtags with each image for maximum reach – no one is going to search through 40 hashtags in the effort to find your account!