With more and more consumers moving online, it’s vitally important for businesses to meet them where they’re at and market their products and services on channels where their target audience are most likely to see them. Although traditional marketing still has its place, digital marketing is gradually taking precedence and companies are investing in channels such as social media, email and Pay Per Click to reach their ideal audience. Read on for some of the top reasons why your company should invest in digital marketing.
The ability to evolve
In today’s fast-paced technological world, brands need to be able to continually optimize their marketing campaigns and tweak them for maximum return on investment. This is much easier to do with digital marketing than with offline marketing tactics, as businesses can get real-time data insights to inform continuous improvements. This avoids wasting money on campaigns which aren’t working, as you can quickly evaluate them and pivot if needed. This is where a digital marketing agency can really help, as they can keep their finger on the pulse and help you respond to data quickly before you lose time and money, or even worse customer trust.
An abundance of data can be extracted from digital marketing campaigns which can be used to either inform future campaigns or make instant changes to improve current ones. Companies can use data to better understand their customers’ needs and behaviours, as well as what channels they spend most of their time on and therefore where they should focus their digital marketing efforts. The data can also help inform wider business decisions.
Evaluating campaign success
The data gained from digital marketing tactics can be used to give a clearer picture of the success of campaigns. This is easier to do than with traditional marketing as digital data gives real-time and more detailed insights. Being able to accurately measure the outcome of digital marketing campaigns is crucial for informing future decisions and being able to respond quickly when it comes to making improvements.
Building a community
Digital marketing strategies can help you increase your company’s visibility online which helps improve brand awareness. You can then start building a community of potential customers and brand advocates, which is important for lead generation and conversion, and ultimately customer loyalty. Advertising and SEO can help your company get found by your target customers on search engines, while social media and email marketing will help you build a loyal following and consistent customer base around your brand. Social media marketing in particular is great for creating and building a community through social proof, i.e. leveraging user-generated content and encouraging your audience to leave positive reviews to prove to potential customers that you’re a trustworthy brand.
Opportunities to remarket
One of the main benefits digital marketing offers over traditional marketing is the ability to retarget potential customers once they leave your website without making a purchase. Remarketing allows brands to target customers who have abandoned items in their cart and send them carefully crafted ads which might just give them that final push to buy. This tactic increases conversion rates and it can also be applied to email marketing where customers receive abandoned cart email sequences to convince them to revisit the website and the specific item they showed interest in. This is a very effective marketing tactic for businesses as it capitalizes on customer interest to increase conversion.
As you can see, having a good digital marketing strategy in place for your business will help you build brand awareness, increase conversions and encourage your customers to become loyal advocates for your company.